The five day landing page sprint explained

Brief on Monday, live URL on Friday

A five day landing page sprint takes five working days, from kickoff to a page you can point traffic at. One designer runs the whole thing, so nothing sits in a queue between a strategist, a copywriter and a developer. You get the copy document, the Figma file, a built Framer page on your own domain, two revision rounds and the tracking wired up. It costs 2,400 USD. The week works because the decisions are sequenced. Nobody is typing faster than usual.

Day one: strategy and scope

We audit the current page, pull whatever analytics exist, and read the last ten sales calls or support threads. We want the words your buyers use when nobody is selling to them. Then we agree the single conversion goal, written as a sentence we can test the page against, and we lock the section count. Day one ends with a one page scope doc listing every section and the objection it answers. After Monday, nobody debates what the page is for.

Day two: copy before pixels

The whole page gets written in a shared document before anything is designed. Headline options, section order, the exact button wording, and an answer to each objection from day one. You comment in the doc instead of rewriting it, which keeps the discussion on meaning rather than phrasing. The order exists for a practical reason. A finished design rebuilt around new copy costs a full day, and the sprint only has five.

Days three and four: direction, then full design

Day three is direction. You get two visual routes, one hero concept each, both set with the real copy from day two rather than placeholder text. You pick one route. Asking for a blend of the two is the most expensive request in the sprint, because neither layout keeps its logic and day four starts again.

Day four is the full design across desktop and mobile. Mobile gets drawn on purpose rather than scaled down, since that is where most ad traffic will read it. Every section carries real content: real proof, real screenshots, real pricing. Revision round one happens here, in one pass, as comments on the Figma file.

Day five: build, QA and launch

The design gets built in Framer, then tested rather than admired. We submit the form from a phone on mobile data with a real address and confirm the lead lands where it should. We check tap targets, input types, load speed on a throttled connection, meta tags, redirects and every analytics event. Then the page goes live on your domain, and revision round two runs against the live URL instead of a mockup.

What we need from you

Access to analytics, whatever customer research exists, testimonials with full names and roles, brand assets, and a decision maker who can give feedback inside twenty four hours. That last one is the whole game. One named person, thirty minutes blocked each afternoon, able to approve a headline without calling a meeting. If four people have to sign off on that headline, you do not have a five day sprint, and it is better to say so in week one.

Where a five day landing page sprint stalls

Sprints almost never stall at the design stage. They stall when feedback goes to committee, when the offer or the price changes on Wednesday, or when nobody can say what the page is actually for. All three get settled before Monday, not during the week. So do three things first: name the single person who signs off, freeze the offer and the price in writing, and write the conversion goal as one sentence. Agreeing that goal on day one prevents all three, and it is the cheapest hour in the whole project.