How much should a landing page cost

What a landing page costs: the honest range

For a single landing page, prices sit in one of four bands. Marketplace freelancers charge 200 to 800 USD. Experienced independent designers charge 1,500 to 5,000. Small specialist studios charge 5,000 to 15,000. Conversion agencies with research and testing teams start near 15,000 and go up from there. Every proposal lists the same deliverable. What really drives landing page cost is the process behind it, and that process is completely different at each level.

What each band actually buys

At 500 USD you get a template with your logo and your text dropped in. The 2,500 band buys a custom design, a built page, a round or two of revisions, and one person who owns the result. Move to 10,000 and you add customer research, message testing and a copywriter of your own. Above 25,000 the work includes a formal research phase, several variants and a testing plan that runs for months.

Five things that move the number

Whether the copy already exists and is signed off. How many sections the page needs, because an 8-section page and an 18-section page are different jobs. Whether the visuals are stock, custom illustration or 3D. How many tools the page has to talk to, from Shopify to HubSpot to a booking widget. And how many people approve the work, because three approvers roughly doubles revision time.

Copy is the cost people forget

A designer laying out placeholder text will rebuild the page once the real words arrive, and you get billed for the rebuild. Budget 800 to 3,000 USD for a conversion copywriter on one page, more when customer interviews are part of the job. Turning up with finished, approved copy is the fastest way to bring a design quote down. It shortens the timeline too.

Speed has a price

A page designed and built in five working days costs more per hour than the same page spread over six weeks. The designer holds the calendar open and turns other work away for that window. A rush fee of 25 to 50 percent on a squeezed timeline is a normal ask. If your launch date has some give in it, say so early and expect a better number.

Sprint or retainer

A one-off sprint fits a launch, a new offer, or a single paid traffic test. A retainer fits teams running ads all year, where the page needs a fresh variant every two weeks and someone has to own the work. Count the pages and tests you will really ship in a month before you sign a retainer. Unused capacity is the most expensive line item in agency work.

What we charge, as one data point

A single landing page sprint with us is 2,400 USD: Figma design, Framer build, two revision rounds, live in five working days. The retainer is 4,800 USD a month for ongoing design and build work, which suits teams shipping several pages and variants. Those numbers sit mid-market on purpose. One designer does the work, so you pay for the page instead of agency overhead.